There are so many unsolved mysteries in the world. For generations, people have been struggling with the “Big Questions of Life” like…
- Who built the pyramids?
- Does the Loch Ness monster exist?
- What happened to DB Cooper?
- What did Geraldo really think he was going to find in Al Capone’s vault?
- Who shot JR?
- How many licks does it take to get to the center of a Tootsie Roll pop?
And the list goes on. But at Clarity Group, there is one unsolved mystery that ranks ahead of all of them:
“Who is that British dude you have on your voice mail?”
So, after years of speculation, innuendo and two “ABC Afterschool Specials” on the topic, we feel that it is time to finally reveal the identity of “The Voice of Clarity.”
Drum roll please….
Ladies and gentlemen, please meet A. K. Bobby Mallik, DMD. Not a professional voice over talent…but my neighbor Bobby, who did me a solid and shared the dulcet tone of his British accent so that we could make a really cool first impression when people call us.
Here’s a little more about Bobby Mallik. He was born and raised in Yorkshire, England, where most of his family still lives. He went to college at the University of South Florida, where he played tennis for the Bulls – which likely fostered his new passion for table tennis. After graduating from USF, he studied Dentistry at the University of Pennsylvania’s School of Dental Medicine. After stints in Iowa, Illinois and New Jersey, Bobby settled into private practice in Durham where he is one of the area’s leading endodontists (root canal).
Bobby is married to an amazing woman and they have a beautiful daughter – with twins on the way! A dual citizen of the US and UK, Bobby still has a love for British rock bands of the 80s (think Duran Duran, Pet Shop Boys, Dire Straights and WHAM! – before the disastrous solo careers of George Michael and Andrew Ridgely). Truly, Bobby is one of the good guys in the world. A person with whom it’s an honor and privilege to be associated…even if it’s just his voice.
But my favorite part of the Bobby Mallik story is that he always wanted to be a dentist, ever since the age of ten…just like Hermie the Misfit Elf from “Rudolph the Red Nosed Reindeer.” While the rest of us were dreaming of making toys for Santa, Bobby wanted to fix teeth. Isn’t that the coolest thing in the world?!?! He is living his boyhood dream and couldn’t be happier.
[Sidebar – In finalizing this post, I realized that Hermie the Misfit Elf has quite a following, including a Facebook page, YouTube rap videos and plush toys and figurines. Clearly, dentistry has its rewards!]
So there you have it – Bobby Mallik, the “Voice of Clarity.” We’re pretty proud to have Bobby as part of the Clarity family – and expect some commission when he gets hired as the play-by-play announcer for Manchester United.
While we have you, here a few pieces of advice driven by our experience with Bobby (to be read in the best British accent you can muster, ol chap).
- Solve some unsolved mysteries in your organization. They might be as trivial as the voice on your virtual receptionist…or as significant as what happens to a donation once someone gives you money. Figure out some of the most important unsolved mysteries in your organization – both internally and externally – and begin to solve them.
- Be more transparent. Perhaps it’s not an unsolved mystery that’s worrisome, but rather just a sense that certain things happen in your organization behind a magic curtain, just like they did in Oz. As consumer trust in institutions continues to decline, transparency and trust are paramount. Remove the black box and help people see your organization as authentic and transparent.
- Make a good first impression. We are tickled when someone asks about the British accent on our voice mail. It produces a different first impression than they expected and always gets the conversation going. Heck, we have even been able to connect with those who admitted they didn’t like the “Voice of Clarity” (yes, Bobby – there have been a couple) to begin a dialogue. First impressions matter, folks. Do something memorable. Want a cool example? One of our clients has created the position of Chairman of First Impressions to greet those who walk into their office. And trust us – he makes a GREAT first impression.
- Look for untapped resources – they may be closer than you think. For Clarity Group, it just took us looking across the street at Bobby’s house to realize that we had some untapped potential that we could leverage. For nonprofits, you may have the same untapped potential with your volunteers – people who are already sharing some of their time and talents with you, but may have much more to give. These folks may not be across the street…but may be in your office right now or at your event this evening.
- Work with good people. Life is too short. Enjoy the people you work and partner with. Find the Bobby Malliks of the world and don’t let them go. You’ll be much happier – and you might get a free root canal out of the deal.
And again, thank you for calling Clarity Group. [BEEP]